
So ... it’s time to sell your house. Now what?
Before we ever put your home on the market we’ll discuss your reasons for selling, and all the pluses and minuses that may involve.
With the information you provide, I’ll complete a thorough analysis of your needs. Exceptionally good at reading between the lines, I will help you pinpoint the true motivation behind your desire to sell. Once we both have a good understanding of motivating causes, I can best develop the solution to help you get your home sold.
Part of this process involves accurately pricing your home for today’s market. While I will review data from past sales, this data is just that – historical information from the past. I’ll supplement this data with information about what’s currently on the market, as well as economic indicators and market trends. The end result? A recommended price for your home that is most likely to result in a sale.
But while accurate pricing is a critical first step, on its own pricing simply isn’t enough to sell a home. That’s why I supplement proper pricing with a strategic marketing campaign that showcases your home to its best advantage.
“I want to say what an excellent job Pam Caldwell has done for me – keeping me calm through all the problems selling my place, and giving me words of encouragement. You placed ads that caught buyers’ attention, so it did not take long to get a buyer.
“I will tell all my friends what an excellent job you have done.”
Because I’m driven to find solutions that are best for you, I may suggest to you that now is not the time to sell given your goals. If that’s the case, I’ll remain in contact with you until I determine that the market will support your desired results.
I understand just how difficult the sale of your home can be, both financially and emotionally. Doesn’t it make sense to work with an agent who puts your needs first?




